Privacy Policy
Last updated: 10 November 2026
This Privacy Policy explains how Applied Auto Ltd, trading as Applied Agency (“Applied Agency”, “we”, “us”, “our”), collects, uses and protects your personal information when you visit our website, contact us, book a call, or receive text messages from us.
1. Who we are
Applied Auto Ltd, trading as Applied Agency, is a company registered in the United Kingdom. Our address is 80 Dale Hall Lane, Ipswich, IP1 4LW, United Kingdom. For any privacy question, email charliedaniels@appliedagency.net. We are the data controller for the personal information described in this policy.
2. Information we collect
We may collect:
- Contact details you give us, such as your name, business name, email address and phone number.
- Information you share when you book a call or fill in a form, such as details about your business and what you need.
- Records of our communications with you, including emails, calls and text messages.
- Your text messaging consent, including when and how you opted in or opted out.
- Basic technical information when you visit our website, such as your browser type, device and pages visited.
3. How we use your information
We use your information to:
- Respond to your enquiries and schedule calls.
- Provide, manage and improve our services.
- Send you text messages and emails you have agreed to receive, such as appointment confirmations, reminders and follow-ups.
- Keep records required for legal, tax and accounting purposes.
- Keep our website and systems secure.
We process your information because you have given consent, because it is needed to take steps toward or carry out a contract with you, because of a legal obligation, or for our legitimate interests in running our business, where those interests are not outweighed by your rights.
4. Text messaging (SMS)
If you opt in to receive text messages from Applied Agency, we use your mobile number only to send you the messages you agreed to receive.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent will not be shared with any third parties.
You can opt out of text messages at any time by replying STOP. Reply HELP for help. Message frequency varies. Message and data rates may apply. See our Terms of Service for full SMS terms.
5. Sharing your information
We do not sell your personal information. We share it only with trusted service providers who help us run our business, such as our CRM, messaging, scheduling, email and website hosting providers. They may use your information only to provide services to us and must keep it secure. This sharing never includes mobile information or text messaging opt-in data and consent for marketing or promotional purposes, as set out in section 4.
We may also disclose information if required by law, to protect our rights, or as part of a sale or restructuring of our business.
6. International transfers
We are based in the UK and work with clients in the United States. Some of our service providers store data outside the UK. Where this happens, we take steps to make sure your information is protected, such as using providers bound by appropriate data protection safeguards.
7. How long we keep your information
We keep personal information only for as long as we need it for the purposes above, including to meet legal, tax and accounting requirements. When it is no longer needed, we delete it or anonymise it.
8. Keeping your information secure
We use appropriate technical and organisational measures to protect your information against loss, misuse and unauthorised access. No method of transmission or storage is completely secure, but we work to protect your data.
9. Your rights
Depending on where you live, you may have the right to access, correct or delete your personal information, object to or restrict how we use it, ask for a copy in a portable format, and withdraw consent at any time. To use any of these rights, email charliedaniels@appliedagency.net. If you are in the UK and unhappy with how we handle your data, you can complain to the Information Commissioner’s Office (ico.org.uk).
10. Cookies
Our website may use cookies and similar technologies needed to make it work and to understand how it is used. You can control cookies through your browser settings.
11. Children
Our services are for businesses and are not directed at children. We do not knowingly collect personal information from anyone under 18.
12. Changes to this policy
We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.
13. Contact us
Applied Auto Ltd, trading as Applied Agency
80 Dale Hall Lane, Ipswich, IP1 4LW, United Kingdom
+1 318-546-3437
charliedaniels@appliedagency.net